Sponsure was created by serial entrepreneurs Bill Ingram and Jonny Sumers.
The idea was to revolutionize the world of local sports sponsorship.
Sponsure had to encourage businesses to recognize the potential of local sports clubs as a rich vein of new business leads. The club members as the brand advocates.
BH&P applied our deep understanding of social media marketing and using HubSpot for marketing automation to help Sponsure encourage businesses to recognize sponsorship value.
A new brand identity was formed and executed across a range of digital and social channels, complemented by an email nurture campaign and shopper drop-off strategy.
