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How to improve your marketing ROI

How to improve your marketing ROI

Download the article collection by Epicor’s former International VP of Marketing Our new collection of guest articles explores the stresses and strains of…

Becky Holland May 17, 2018

GDPR is coming

What you really need to know before 25th May. You need to have been living under a rock to not realise that the GDPR is coming.  The hype is growing – you could…

Victoria Beaven April 13, 2018
Marketing support for small charities

Marketing support for small charities

Sophie Davies, BH&P Associate and former head of membership and retention at The National Trust, shares her thoughts on small charity marketing.   Charities…

Victoria Beaven April 4, 2018

Our new creative space

After a crazily busy start to 2018, we’ve moved into some shiny new offices in the centre of Reading! Between getting our heads stuck into GDPR, creating a fire…

Victoria Beaven February 26, 2018

Creative. It's good thinking.

Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show,…

Victoria Beaven February 7, 2018

If only we were superheroes

Change your Luck blog series – Article 5 Guest author: Martin Hill, former International VP of Marketing, Epicor Until recently, I was in the kind of senior…

Victoria Beaven November 28, 2017

Can you fix the odds?

Change your Luck blog series – Article 4 Guest author: Martin Hill, former International VP of Marketing, Epicor I was able to enjoy watching a lot of sport…

Victoria Beaven October 24, 2017

The joy of the happy accident

Change your Luck blog series – article 3 Guest author: Martin Hill, former International VP of Marketing, Epicor One of the best parts of my recent career break…

Victoria Beaven October 9, 2017

Surfing the next wave

Change your Luck blog series – article 2 Guest author: Martin Hill, former International VP of Marketing, Epicor   Lately I’ve had the previously unknown…

Becky Holland September 13, 2017

Watching the world go by

Change your Luck blog series – article 1 Guest author: Martin Hill, former International VP of Marketing, Epicor   class=”aligncenter This year…

Becky Holland August 9, 2017

You make your own luck

Guest blog post by our good friend, Dr Mark Mason MBE. Originally posted on LinkedIn, September 2014   Dr Mark Mason​, lately CEO of Mubaloo, received an…

Becky Holland June 27, 2017

Marketing for non-profits

 The rules of engagement have changed The key challenge for charity marketing today lies in balancing the need stand out from the pack, whilst complying with…

Becky Holland January 16, 2017

Merry Christmas 2016

A short Christmas message from all the team at BH&P We’ve had a fantastic year, with lots to be thankful for. This year, as well as running lots of successful…

Becky Holland December 21, 2016

We've moved office!

The BH&P team have recently moved into a new office in Reading We’re still in a great location in central Reading close to Reading train station, Broad…

Becky Holland October 18, 2016

Launching energy theft reporting service on behalf of Crimestoppers

We’ve worked with the national charity, Crimestoppers, to launch the ground-breaking new service to reduce energy crime in the UK.   The stayenergysafe…

Becky Holland September 19, 2016

Challenging the norm

Our commentary on the Cannes Lions 2016 By Creative Director Jim Thomas, Summer 2016   A creative idea exists for one reason and one reason alone: to out…

Becky Holland August 5, 2016

Why does a lot of small business marketing not work quite the way you’d like it to?

And how can you change it? (First presented to Reading’s RG1 group at Artigiano Reading on Thursday 24th September 2015) To answer these questions, we need to…

Becky Holland September 24, 2015

The impact of brand on business growth and marketing ROI

You could probably write a whole book on the subject of brands. But as it’s a Friday afternoon, I thought I’d keep this short and sweet. “Brand”…

Becky Holland September 11, 2015

Can marketing automation help learning and development firms win new clients?

Every day, professional service companies such as training or coaching firms, lawyers, architects, HR businesses and recruitment agencies are becoming more attuned…

Becky Holland July 9, 2015

Abseiling the Blade - Sunday 28th June 2015

Whilst I’m not afraid of heights, I’m definitely no adrenaline junkie. And so the decision to abseil down Reading’s Blade should have felt like…

Becky Holland June 24, 2015

The art of the "not-a-newsletter"

Here’s the thing. People like to read about good news, especially if it will benefit them directly. They like to read bad news even better. It’s just…

Becky Holland May 6, 2015

Immediacy, "omnichannel", creativity and brands

Highlights from the Festival of Marketing #FoM14 Last week, we spent two action-packed days at Tobacco Dock, and my mind is buzzing. There were some strong themes…

Becky Holland November 18, 2014

Copy vs. Content - a guide for brands

These days, everyone is a copywriter. It started with the invention of the email. All of a sudden instead of scribbling a memo, popping your head around a corner,…

Becky Holland October 9, 2014

Using Twitter to build trust and brand awareness ...

… and to get people closer to actually reading your content. In an ideal world you’d write a brilliant and insightful piece of content or thought-leadership,…

Becky Holland June 10, 2014