Brand Strategy | Creative Marketing in Reading

Why we love to work with the extraordinary

We work with clients that sell complex, intangible and hard-to articulate solutions, to hard-to-reach audiences and in cluttered markets.

We would never want to work with Justin Bieber (sorry Justin) to help promote his latest release.

Where’s the challenge in that?

Instead we work with early stage high growth businesses that are trying to make a difference, to do something new and exciting.

We work with established family firms that have hit a brick wall and need an injection of creativity, strategically delivered, to improve business performance.

We also work with charities and non-profits, helping make the world a better place.

Every client, however large or small, needs a strong brand identity to give prospects a reason to choose them above the alternative. So this is very often where our work starts.

How BH&P does brand

BH&P are experts in brand strategy. We have worked with and for some of the world’s leading agency networks and brands. Now this experience is available in Reading, in the heart of the Thames Valley.

For most clients, the journey starts with a chemistry meeting where you get to know us, and vice-versa. We can do this face-to-face or on a video call, which you can easily book here.

If you like what you hear, we’ll then plan an in-depth Discovery session, where we look at your business growth strategy and marketing KPIs, and explore what a potential solution might look like for you.

Once you sign off on a statement of work, we’ll typically start by looking at buyer personas, ideally interviewing your current clients and running divergent and convergent value proposition workshops with you.

This allows us to become experts in who your buyers are, where they spend their time on and offline and how they make decisions.

Brands and BH&P - what to expect

We combine the insights from the planning phase into a rock-solid brand brief, and then release this onto our multi-award-winning creative teams. They will develop a range of brand ideas, which we will evolve, test and refine until you have something unique, that you truly love and that all your stakeholders buy in to.

In this way, we develop the compelling brand that you will need to target prospects and to build the trust needed to convert high-quality leads.

We have an extended team of talented creative partners, content specialists, developers, writers, strategists and designers. They work collectively to create pieces of content perfectly tailored to your target audience, served across multiple digital and offline channels.

Why inbound marketing

We complement our creative and brand strategies with a streamlined and focused approach to inbound marketing that allows you to work smarter.

It offers us the tools to target your audience and serve them with the information they’re searching for, and to test, refine and report on performance efficiently and in real time.

By increasing interest and brand awareness, we pull qualified leads into the pipeline and build their knowledge and understanding of your offering. We then nurture them so they are ready to be passed on to your sales team when they are most ready to buy.