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If only we were superheroes

Change your Luck blog series – Article 5 Guest author: Martin Hill, former International VP of Marketing, Epicor Until recently, I was in the kind of senior…

Victoria Beaven November 28, 2017

Watching the world go by

Change your Luck blog series – article 1 Guest author: Martin Hill, former International VP of Marketing, Epicor   class=”aligncenter This year…

Becky Holland August 9, 2017

Marketing for non-profits

 The rules of engagement have changed The key challenge for charity marketing today lies in balancing the need stand out from the pack, whilst complying with…

Becky Holland January 16, 2017

The art of the "not-a-newsletter"

Here’s the thing. People like to read about good news, especially if it will benefit them directly. They like to read bad news even better. It’s just…

Becky Holland May 6, 2015

Copy vs. Content - a guide for brands

These days, everyone is a copywriter. It started with the invention of the email. All of a sudden instead of scribbling a memo, popping your head around a corner,…

Becky Holland October 9, 2014

How to create compelling content: without bringing fee earners to a standstill

Content-driven marketing is widely recognised as one of the most effective ways to improve the reputation and visibility of a professional services firm. With a…

Becky Holland April 30, 2014

The future of work: business reimagined

Ever since I began talking to Ben Betts from HT2 about the Curatr Social Learning Platform, I’ve had a nagging thought. It has been just a niggling feeling…