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Creative. It's good thinking.

Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show,…

Victoria Beaven February 7, 2018

Marketing for non-profits

 The rules of engagement have changed The key challenge for charity marketing today lies in balancing the need stand out from the pack, whilst complying with…

Becky Holland January 16, 2017

Launching energy theft reporting service on behalf of Crimestoppers

We’ve worked with the national charity, Crimestoppers, to launch the ground-breaking new service to reduce energy crime in the UK.   The stayenergysafe…

Becky Holland September 19, 2016

Challenging the norm

Our commentary on the Cannes Lions 2016 By Creative Director Jim Thomas, Summer 2016   A creative idea exists for one reason and one reason alone: to out…

Becky Holland August 5, 2016

Why does a lot of small business marketing not work quite the way you’d like it to?

And how can you change it? (First presented to Reading’s RG1 group at Artigiano Reading on Thursday 24th September 2015) To answer these questions, we need to…

Becky Holland September 24, 2015

Copy vs. Content - a guide for brands

These days, everyone is a copywriter. It started with the invention of the email. All of a sudden instead of scribbling a memo, popping your head around a corner,…

Becky Holland October 9, 2014

Brand fit with Daniel Eley

On Thursday March 27th, I was delighted to be the invited guest at handle’s “Brand fit for recruitment” event. The venue: Portman Square’s stunning Home…