How to improve your marketing ROI
This is a test custom excerpt.
GDPR is coming
What you really need to know before 25th May. You need to have been living under a rock to not realise that the GDPR is coming. The hype is growing – you could…
Creative. It's good thinking.
Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show,…
If only we were superheroes
Change your Luck blog series – Article 5 Guest author: Martin Hill, former International VP of Marketing, Epicor Until recently, I was in the kind of senior…
Can you fix the odds?
Change your Luck blog series – Article 4 Guest author: Martin Hill, former International VP of Marketing, Epicor I was able to enjoy watching a lot of sport…
The joy of the happy accident
Change your Luck blog series – article 3 Guest author: Martin Hill, former International VP of Marketing, Epicor One of the best parts of my recent career break…
Surfing the next wave
Change your Luck blog series – article 2 Guest author: Martin Hill, former International VP of Marketing, Epicor Lately I’ve had the previously unknown…
Watching the world go by
Change your Luck blog series – article 1 Guest author: Martin Hill, former International VP of Marketing, Epicor class=”aligncenter This year…
You make your own luck
Guest blog post by our good friend, Dr Mark Mason MBE. Originally posted on LinkedIn, September 2014 Dr Mark Mason, lately CEO of Mubaloo, received an…
Why does a lot of small business marketing not work quite the way you’d like it to?
And how can you change it? (First presented to Reading’s RG1 group at Artigiano Reading on Thursday 24th September 2015) To answer these questions, we need to…
The impact of brand on business growth and marketing ROI
You could probably write a whole book on the subject of brands. But as it’s a Friday afternoon, I thought I’d keep this short and sweet. “Brand”…
Immediacy, "omnichannel", creativity and brands
Highlights from the Festival of Marketing #FoM14 Last week, we spent two action-packed days at Tobacco Dock, and my mind is buzzing. There were some strong themes…
How to create compelling content: without bringing fee earners to a standstill
Content-driven marketing is widely recognised as one of the most effective ways to improve the reputation and visibility of a professional services firm. With a…
Brand fit with Daniel Eley
On Thursday March 27th, I was delighted to be the invited guest at handle’s “Brand fit for recruitment” event. The venue: Portman Square’s stunning Home…