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How to improve your marketing ROI

How to improve your marketing ROI

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Becky Holland May 17, 2018

GDPR is coming

What you really need to know before 25th May. You need to have been living under a rock to not realise that the GDPR is coming.  The hype is growing – you could…

Victoria Beaven April 13, 2018

Creative. It's good thinking.

Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show,…

Victoria Beaven February 7, 2018

If only we were superheroes

Change your Luck blog series – Article 5 Guest author: Martin Hill, former International VP of Marketing, Epicor Until recently, I was in the kind of senior…

Victoria Beaven November 28, 2017

Can you fix the odds?

Change your Luck blog series – Article 4 Guest author: Martin Hill, former International VP of Marketing, Epicor I was able to enjoy watching a lot of sport…

Victoria Beaven October 24, 2017

The joy of the happy accident

Change your Luck blog series – article 3 Guest author: Martin Hill, former International VP of Marketing, Epicor One of the best parts of my recent career break…

Victoria Beaven October 9, 2017

Surfing the next wave

Change your Luck blog series – article 2 Guest author: Martin Hill, former International VP of Marketing, Epicor   Lately I’ve had the previously unknown…

Becky Holland September 13, 2017

Watching the world go by

Change your Luck blog series – article 1 Guest author: Martin Hill, former International VP of Marketing, Epicor   class=”aligncenter This year…

Becky Holland August 9, 2017

You make your own luck

Guest blog post by our good friend, Dr Mark Mason MBE. Originally posted on LinkedIn, September 2014   Dr Mark Mason​, lately CEO of Mubaloo, received an…

Becky Holland June 27, 2017

Why does a lot of small business marketing not work quite the way you’d like it to?

And how can you change it? (First presented to Reading’s RG1 group at Artigiano Reading on Thursday 24th September 2015) To answer these questions, we need to…

Becky Holland September 24, 2015

The impact of brand on business growth and marketing ROI

You could probably write a whole book on the subject of brands. But as it’s a Friday afternoon, I thought I’d keep this short and sweet. “Brand”…

Becky Holland September 11, 2015

Immediacy, "omnichannel", creativity and brands

Highlights from the Festival of Marketing #FoM14 Last week, we spent two action-packed days at Tobacco Dock, and my mind is buzzing. There were some strong themes…

Becky Holland November 18, 2014

How to create compelling content: without bringing fee earners to a standstill

Content-driven marketing is widely recognised as one of the most effective ways to improve the reputation and visibility of a professional services firm. With a…

Becky Holland April 30, 2014

Brand fit with Daniel Eley

On Thursday March 27th, I was delighted to be the invited guest at handle’s “Brand fit for recruitment” event. The venue: Portman Square’s stunning Home…