Buying a tasty bottle of wine should feel good in more ways than one.
Sea Change Wines makes that possible, funding ocean conservation efforts with every eco-friendly bottle sold. But scaling its e-commerce presence and expanding wholesale partnerships without drifting from its values—that was the challenge.
BH&P worked with Sea Change to refine its digital strategy, optimise operations, and boost its brand positioning. The goal? Drive sustainable growth across both direct-to-consumer (D2C) and business-to-business (B2B).
Through an enhanced website experience, strategic partnerships, and a targeted content and advertising strategy, BH&P helped Sea Change reach more people and maximise customer lifetime value.
Running across digital channels, the campaign:
Increased email open rates to 40%—more than double the industry average (19%).
Delivered the brand’s best-ever sales day with an email campaign celebrating €100,000 donated to ocean conservation.
Improved Meta ad engagement to 3%—more than 2.5x the platform average (3.2%).
Reduced Google Shopping cost per click (CPC) to £0.52, beating the industry benchmark of £0.77.
Achieved a 35:1 ROI from a corporate gifting campaign, driving repeat orders and new B2B relationships.
Strengthened partnerships with key distributors and ethical retailers, increasing B2B sales.
The result? BH&P helped Sea Change make waves. We didn’t just sell more wine—we helped to build a loyal community that cares for our oceans.
