Our marketing strategy was all about tapping into Alex’s keynote expertise. We created snappy, impactful video content and rolled them out on TikTok, Instagram reels, and LinkedIn, ensuring new and old followers could see the principles of CARE in action.
The launch was a celebration of Draper's personal journey and experiences, showcasing how implementing CARE can skyrocket engagement, retention, and overall team success. The book is packed with real-world "Alexamples", that show how leaders can apply these principles in various settings to build a culture of empathy, support, and high performance.
