1. They had a great product but lacked a clear strategy.
2. The pandemic put a stop to most leadership training overnight.
A new, clear strategy was needed. As every business in the world had to adapt and change, leaders had to learn to manage and motivate teams remotely.
DX's CARE® program teaches leaders to manage teams better through Clarity, Autonomy, Relationships & Equity. But how do you bring it to life in a relevant campaign?
With a direct question: “Do you CARE?”.
An animation highlighted the issues in a witty and charming way. We also created highly relevant social and newsletter content, supported by a suite of educational videos for those that engaged.
We tripled email open rates, reaching double the industry average. DX's LinkedIn followers also doubled, and the campaign added over a thousand new engaged names to HubSpot CRM.
