Welcome to Impact Thinking
Unlock Behavioural Change to Accelerate Your Energy Sector Impact
The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater.
But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behaviour drives decisions.
Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation.
BH&P helps ambitious energy businesses activate brands, build trust, and drive measurable transformation using behavioural psychology and bold strategy.
Why Behavioural Brand Activation Works
At BH&P, we specialise in unlocking change through behavioural psychology and standout brand strategy. We’ve seen firsthand how aligning purpose, brand clarity, and human insight drives results:
• Gas Distribution Networks (GDNs): Our Theft of Gas campaign achieved over 400,000 organic views, reaching audiences with trust and urgency.
• TradeBridge: EnergyAdvance positions accessible finance as an “enabler,” empowering qualified installers to take action.
• RECCo: An influencer-led approach featuring electricians builds credibility and behaviour change among at-risk audiences.
Behavioural activation works because it speaks directly to why people resist change—and turns barriers into action.
Why Choose BH&P?
As a certified B Corp, we’re passionate about helping businesses that transform industries achieve real, measurable impact.
• Behavioural Expertise: Insights grounded in psychology to change behaviours and perceptions.
• Strategic Clarity: Messaging that connects purpose, strategy, and action.
• Creative Excellence: Campaigns that inspire, resonate, and perform.
We don’t just create standout campaigns.
We give you the tools, insights, and executional excellence to bring ambitious visions to life with confidence.
Listen to our 3 Top Tips
Designed for business leaders and marketing teams in the energy sector - or anyone that wants their energy sector brand to have more impact - on sales but more importantly on people.
Whether you’re tackling declining marketing effectiveness or striving to align your creative vision with measurable business goals, these tips will set you up for success in 2025 and beyond.
Book a 30-minute Discovery Call
Learn how BH&P can help your energy business accelerate change,
build trust, and drive transformation.
What We Do - Can BH&P Help You?
Smart decisions start with the right data.
Our research-driven approach uncovers the hidden barriers to growth and behaviour change, ensuring every strategy is built on real-world insights.
We deliver:
✔ Market Intelligence – Deep dives into trends, competitors, and customer needs
✔ Brand Perception – First-party research to uncover what people really think
✔ Audience Segmentation – Identifying the right people and how to reach them
✔ Thought Leadership – Original research that positions you as a sector authority
With Impact Insight, you get the clarity you need to make better decisions, faster—and build campaigns that truly resonate.
The big picture matters.
When you know what it is, colouring it in becomes a lot easier.
We help brands define their long-term vision, ensuring every action drives meaningful, measurable change.
✔ Brand Prizm – A deep dive into your brand’s positioning today and what’s needed to thrive tomorrow. Includes:
• Stakeholder Workshop – One-day intensive to align leadership teams
• Client & Employee Interviews – Uncover internal and external perceptions
• Market Audit – Mapping competitive landscapes and white space opportunities
✔ 100-Day Plan – A step-by-step blueprint to launch new services or reposition brands, ensuring maximum impact in the critical first 100 days.
Impact Strategy ensures you stop reacting and start leading.
Every brand has a story to tell.
So we ensure that story resonates across every channel. To cut through the noise, you need a big idea. Without it, even the best marketing risks being ignored.
We create work that moves people to think, feel, and act, ensuring your brand makes an impact.
✔ Branding & Identity – Logos, messaging, and brand books that are more than skin deep
✔ Advertising – TV, video, radio, and outdoor that drive recall and engagement
✔ Social & Content – High-impact campaigns across paid and organic channels
✔ Graphic & Digital Design – Brochures, infographics, presentations, and interactive content
✔ UGC & Influencer Marketing – Harnessing real voices to amplify your message
With Impact Creative, your brand doesn’t just speak—it stands out.
Hello? Is anybody there?
The best creative means nothing if it doesn’t reach the right people.
We get your brand in front of the decision-makers that matter, through channels that drive real results.
✔ Brand Amplification – TV, radio, OOH, influencer marketing, PR
✔ SEO, Paid Search & Social – Paid and organic campaigns to maximise visibility
✔ Digital Display – High-quality placements, including cookieless mobile targeting
✔ LinkedIn Automation (LiAP) – AI-driven outreach to grow your pipeline
✔ Digital PR – Managing reputation and engagement in real time
✔ HubSpot Agency Partner – CRM and AI-powered tools to optimise customer journeys
Impact Media ensures your message lands in the right places—at the right time, every time.
