Mid-tier leader, Epicor, needed to escape the shadow of titans like Sage and Microsoft, strengthen its digital footing, and spotlight what makes it unique—value-tailored solutions built specifically for industry verticals.
Epicor partnered with BH&P to realign its messaging, optimise performance marketing, and improve engagement and lead generation across key industries: manufacturing, distribution, retail, and building supply.
The goal? Turn digital interest into real business growth.
With a detailed SEO, UX and content strategy, and a performance-driven advertising approach, BH&P helped bridge the gap between brand promise and execution.
Running across SEO, paid search, and strategic content campaigns, the project:
Improved search rankings by 47% across 172 specialist industry pages.
Increased organic traffic to key pages by 35% within three months.
Boosted PPC click-through rates by 96%, outperforming ERP industry benchmarks.
Reduced cost per click (CPC) by 38%, maximising ad budget efficiency.
Increased landing page conversion rates by 22%, driving more qualified leads.
Secured 18% growth in demos booked through PPC campaigns, driving direct sales impact.
Drove 200% increase in engagement and dwell time on key vertical pages within six months.
The result? We helped Epicor take centre-stage in the ERP market—delivering a tailored digital experience to a diverse audience and real results that moved the needle.
