There's one 'life hack' doing the rounds that could cost you your life.
Energy theft is a little-known but surging crime,as the cost-of-living crisis pushes vulnerable people towards drastic money-saving measures. Stay Energy Safe needed to shine a light on the life-threatening risks of energy theft.
Targeted research revealed that in many communities, most meter tampering is fuelled by misinformation: a well-meaning friend, a misleading YouTube video, and scammers promising “safe” fixes.
The goal? Educate and protect these communities from the hidden dangers, to drive awareness and reporting.
Persona research identified a specific group of unaware people, particularly susceptible to scammers. BH&P’s targeted campaign focused on spotlighting the fatal consequences of meter tampering: electrocution, fires, and gas explosions.
Running across Facebook, Instagram, and Google, the campaign drove a 25% increase in energy theft reports year on year.
The result? Lives saved, communities protected, and heightened public awareness of the real risks of meter tampering.
