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Industries

Communications strategies that exceed industry benchmarks

We’re experts in marketing communications that change behaviour.

Each of our clients is the expert on their own business, industry and sector.

It’s this combination that allows us to create the very best marketing campaigns.

From film to email, websites, brands, lead nurturing workflows and ABM campaigns, we’ll design a marketing approach that will turn heads, helping you drive competitive advantage, whatever business you are in.

We can draw on direct experience working across a range of sectors and industries to set benchmarks and build unique campaigns.

We’ve helped niche providers enter saturated, cluttered markets.

And we’ve helped market leaders keep new entrants on their toes.

Experience across industries

From tech to financial services, consumer products to charities, we’ve got lots of experience to draw on across many industries, and can help you find a new way to carve out market share.

Below are some examples.

Charity & non-profit marketing

Inbound marketing makes a world of difference to non-profits, especially in the wake of GDPR. With a mission to shift awareness, or fundraising for vital initiatives, this sector often lags behind others, with tight budgets under close scrutiny by trustees and the public alike.

BH&P is passionate about working with charities, helping build a better world, and understands both the joys and frustrations of this challenging sector.

Our team have worked with English Heritage, Unicef, MacMillan, ICAEW, Humanimal Trust and The CrimeStoppers Trust plus pro bono work for smaller local charities.

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Financial services marketing

Financial services have exploded in the last few years, with new competitors such as Monzo and Starling taking on the high street banks, and business finance options increasing many times over. It can be hard for financial services brands to articulate a unique point of difference, but we can help.

BH&P are experts in creating compelling campaigns, websites and fully integrated systematic inbound marketing programmes for financial services brands.

Our team have worked with NatWest, Coutts, ICAEW, The British Business Bank, Santander,  Schroders, Woodsford TradeBridge and others, and deep knowledge and understand ing of many forms of alternative finance.

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Technology marketing

Technology marketing teams understand digital technology better than most, but building brand awareness, generating demand, and closing sales remains challenging as the marketing bar is set high.

Our team creates strategies to cut through the noise, allowing tech businesses to flourish – with quick wins for today, and a systematic approach to build competitive advantage.

Our experience includes Epicor, Microsoft, TI, Casio and a number of early stage / high growth tech businesses.

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Professional services marketing

Professional Service businesses, from management and leadership development, to recruiters, publishers, law firms, advisers, accountants and architects, experience a unique set of business challenges.

Typically dominated by a few major players, but swamped by microbusinesses competing for share of wallet, and with slow internal processes, BH&P understands the challenges of your industry and how to cut through.

Clients include ICAEW, Handle Recruitment, 3GHR, Innova, Howard Wright

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Industrial marketing

Many specialty manufacturers such as engineering firms rely on traditional marketing and out-of-date acquisition tactics. An integrated marketing programme can attract more qualified leads than you thought possible.

We offer tailored support, from coaching the leadership team, to value proposition development, content and film/video and a step-by-step approach to creating an effective modern lead generation and inbound marketing machine.

Our team have automotive and engineering industry experience, from engineering firms such as Magnet Schultz, to UK-based nutritional food and drink manufacturer Purition.

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E-commerce marketing

E-commerce businesses face many challenges when it comes to attracting new audiences in crowded markets and converting them into loyal customers.

BH&P are experts in the inbound marketing methodology. With a focus on developing relevant content for each stage of a buyer’s journey, we’re able to improve your conversion rates and customer retention figures.

We’ve most recently worked with nutritional food and drink manufacturer Purition, where we focused on attracting both new customers and wholesalers with a lead nurturing content strategy.

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What clients say

BH&P’s contribution to Epicor campaign development was immediately recognised by the entire global marketing organisation who continue to hold Becky and her team in high esteem.

— Martin Hill, VP Marketing (EMEA) at Epicor

BH&P have provided strategic and tactical marketing support to 3GHR for over three years. Becky’s insight and her team’s creative ideas are a boon to our company and have significantly contributed to our growth.

— Scott Chambers, CEO at 3GHR

We were delighted to find BH&P. With recent experience working as part of the recently discontinued Business Growth Service, we knew that they would be the right partner for the project. The guide is designed for businesses of all sizes, and it was important that we worked with a partner that had a full understanding of every step of the financial journey.

— David Petrie, Head of Corporate Finance, ICAEW

BH&P have unbridled enthusiasm, insist on always executing campaigns brilliantly, and generally make our business look good with outstanding creative and relevant content.

— Mark Coxhead, CEO, Woodsford TradeBridge

Ready to talk?

Get in touch to find out how inbound marketing could transform your results