Innova Pressneeded a contemporarybrand identityand website. They needed to appeal to users and teachers. Not only in China, but across the globe.
The WeChat-integrated website, and new identity, served as a set of templates for young readers, as well as for practice tests designed for adult learners.
With a wealth of project management, and both digital and traditional marketing experience, we advised on all brand and packaging activity.
Especially for the website, web-printed assets, events, distributors and exhibitions.
All in multiple language variants for Innova to support both young, and adult, learners of English as a foreign language (ELT).
