Leadership training is essential for fostering positive workplace culture and improving organizational success. However, in a competitive market dominated by established players, even the most effective programs can struggle to gain visibility online.
DX Learning, a Chicago-based leadership training company, recognised the importance of optimising its digital presence to reach the right audience.
They partnered with BH&P to develop and execute a strategic campaign that would drive measurable improvements in their online visibility, engagement, and lead generation.
The goal? To deliver real results while positioning DX Learning as a leader in the competitive leadership training market.
By combining in-depth SEO research and analysis with impactful UX enhancements, BH&P achieved the following incredible results:
265% Increase in Organic Traffic: Optimized content and strategic keyword targeting drove significant growth in high-quality visitors.
84% Increase in Organic Leads: Clean, user-friendly blog templates and strategically placed CTAs turned traffic into actionable leads.
768% Growth in Total Keyword Rankings: DX Learning's visibility across relevant search terms skyrocketed, with a 1740% increase in keywords ranking in the top 10 positions.
Improved User Engagements: Enhancements to UX, including mobile responsiveness and simplified navigation, reduced bounce rates, increased session durations, and improved conversion efficiency.
