More Bars, More Bookings

Heated pool - check. Stunning views - check. Reliable WiFi...?

High-speed WiFi is no longer just a perk for holiday parks—it’s an essential cog in guest experiences and streamlined operations. Cambium Networks, a leader in wireless connectivity, partnered with BH&P to launch a targeted lead-generation campaign through Wifinity, one of its key B2B partners.

The goal? Engage mid-tier holiday park operators and turn interest into a strong pipeline of high-quality leads for Wifinity’s tailored, scalable solutions.

With multiple stakeholders in the mix, we crafted a strategic, data-led, multi-channel approach—targeting the right people, in the right places, and making every penny work harder.

Running across Google Search, Display, and LinkedIn, the campaign:

• Achieved an exceptional 85% CTR on Google Ads for "Holiday Park WiFi" searches.

• Generated 160 brochure downloads, indicating strong buyer interest.

• Delivered over 29,000 LinkedIn impressions in the awareness phase, with infographics achieving a 1.08% CTR—outperforming LinkedIn averages.

• Drove high-value engagement through competitor search ads, targeting key players like Camping Connect and Club WiFi.

• Secured 794 clicks from holiday park decision-makers via targeted search campaigns.

• Provided key insights on landing page optimisation, shaping future conversion strategies.

The result? When holiday parks are ready to turn connectivity into their next big selling point, they turn to Cambium Networks and Wifinity.