ICAEW is a world leading professional membership organisation that promotes, develops and supports over 178,500 chartered accountants and students worldwide. BH&P works strategically with the corporate finance faculty and brand team at ICAEW on a range of projects.
Challenge:
Raise awareness of ICAEW's Corporate Finance Faculty to showcase why people need to become and remain as members.
Insight:
The benefits of a Corporate Finance Faculty membership are professional and business development, staying ahead of the game, and maximising profit and bonuses
Why BH&P:
We have a strong understanding of financial services as well as significant experience in producing standout creative and video content.
Solution:
We created a video to sit on the Corporate Finance Faculty landing page, with key ICAEW personas talking about what people get out of membership, and focusing in on those key benefits to people in corporate finance. We also filmed a range of shorter clips to be used on social media which have been received really well.
