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Reading Thames Festival


WE CREATE ARTWORKS, CONCEPTS, INTERIORS & BRAND DESIGN

Reading Thames Festival

Reading Thames Festival is an annual cross-arts festival which presents works from across the spectrum of music, dance, design, literature and visual arts.

 

 

Working in partnership with stakeholders and Reading UK, BH&P created a new identity and logo animations for the festival, and developed and implemented a fully integrated marketing plan.

We created a set of highly impactful creative print and digital concepts to support the event.

BH&P also managed the PR for the event; looked after the organic and paid social media; promoted the festival through Google Ad PPC activity; built and coordinated the distribution of print materials.

The marketing campaign delivered some great results, with a significant increase in both ticket sales and social engagement, gaining both national and regional coverage including radio.

 

“It was a pleasure to work with Noora and Becky who supported the Reading Thames Festival marketing delivery in 2019.

With a background in creative marketing and branding, as well as placemaking, they understood Reading UK’s objectives to engage with the local business community, working hard to engage with wider local communities.

Working to a tight turnaround time in summer months, both Becky and Noora were effective communicators and kept the marketing campaign on track, with great results.”

Anna Doyle, Creative Programme Director, Planning Policy Advisor 

Brand and strategy Print and OOH

Reading Thames Festival