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Woodsford TradeBridge

A vital tool for any CFO's toolbox

Woodsford TradeBridge offers supply chain finance - an alternative form of finance that increases businesses working capital flexibility and can sit gently alongside their existing banking facilities. BH&P have been working with Woodsford TradeBridge since September 2018 to help them scale their business with a systematic approach to marketing.

Challenge:
To acquire and nurture new suspects and convert them into qualified sales leads through inbound marketing.

Insight:
Supply chain finance is an alternative form of finance that can increase business liquidity and support business growth.

Why BH&P:
With expertise in lead nurturing and the inbound methodology, we are able to nurture the hard to reach audience Woodsford TradeBridge are targeting.

Solution:

Update the website to support the inbound methodology, create original content to suit suspects at various stages of the nurturing process and implement a digital marketing strategy to drive relevant traffic.

BH&P have unbridled enthusiasm, insist on always executing campaigns brilliantly, and generally make our business look good with outstanding creative and relevant content.

— Mark Coxhead, CEO, Woodsford TradeBridge

Inbound marketing

Woodsford TradeBridge