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WSTA

Preventing alcohol fraud

BH&P were briefed to create a campaign to build awareness around the dangers of fake alcohol and the effects it can have on consumers’ health.

Challenge:
To work in conjunction with the Wine & Spirit Trade Association to create a campaign suitable for the vibrant wine and spirit industry.

Insight:
Delivering high quality messaging across the most relevant social media and digital platforms allows the campaign to increase consumer awareness about the dangers of this type of crime.

Why BH&P:
We understand the necessity to deliver awareness-building content sensitively but creatively.

Solution:
Created a 4-week targeted digital marketing campaign using a variety of channels, including Facebook, Twitter and mobile advertising.

Brand and strategy

WSTA