BH&P were briefed to create a campaign to build awareness around the dangers of fake alcohol and the effects it can have on consumers’ health.
Challenge: To work in conjunction with the Wine & Spirit Trade Association to create a campaign suitable for the vibrant wine and spirit industry.
Insight: Delivering high quality messaging across the most relevant social media and digital platforms allows the campaign to increase consumer awareness about the dangers of this type of crime.
Why BH&P: We understand the necessity to deliver awareness-building content sensitively but creatively.
Solution: Created a 4-week targeted digital marketing campaign using a variety of channels, including Facebook, Twitter and mobile advertising.