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Preventing alcohol fraud

BH&P were briefed to create a campaign to build awareness around the dangers of fake alcohol and the effects it can have on consumers’ health.

To work in conjunction with the Wine & Spirit Trade Association to create a campaign suitable for the vibrant wine and spirit industry.

Delivering high quality messaging across the most relevant social media and digital platforms allows the campaign to increase consumer awareness about the dangers of this type of crime.

Why BH&P:
We understand the necessity to deliver awareness-building content sensitively but creatively.

Created a 4-week targeted digital marketing campaign using a variety of channels, including Facebook, Twitter and mobile advertising.

Brand and strategy