Putting the inbound methodology into practice
At BH&P, ideas are king. If you can’t make somebody think differently, then they won’t DO anything new. We zig where others zag, disrupt sectors, and work hard to catch buyers’ attention.
But even the best creative idea is useless without an audience.
With inbound marketing, we make sure people can find content and ideas that will help them to think differently, to engage with your company or brand, and to move along their buyer journey.
In this way, we help organisations like yours to raise brand awareness, generate new leads and grow revenue. We use a flexible combination of tactics and methods across platforms, combining and testing them in a lean, agile way, to delivers the best results.
Why inbound marketing?
A streamlined and focused approach to inbound marketing allows you to work smarter.
With a compelling creative idea based on insight, a strong strategy, industry-leading automation software, and buyer insights, you have the tools to target your audience and give them exactly the information they’re searching for.
By increasing interest and brand awareness, we pull qualified leads into the pipeline, nurture them, and make sure they reach your sales team when they are most ready to buy.
The Hubspot inbound methodology
BH&P is a Hubspot partner agency, accredited to deliver impactful marketing, sales and ABM programmes using the platform. We are not tied to HubSpot, however, and have experience in many CRM and automation platforms including but not limited to: Marketo, DotDigital, Pardot, Eloqua, Salesforce, Capsule, Intelligent Office, Mailchimp, Constant Contact, iContact, ActOn and Aptania.
Is email dead?
Far from it. Email is still the most cost-effective way to reach the leads that really matter. The challenge marketers face, however, is that people are much less forgiving of untargeted, irrelevant emails than they used to be.
GDPR is not the cause of this shift – it’s one of the results. It’s also not something brands should shy away from.
As inbound marketing generates potential buyers for you, we use HubSpot marketing software to build out lead flows. We incorporate testing and agile workflows to ensure the emails that people receive offer them the right message at the right time.
This is a gradual, iterative process. We start small, with simple lead flows and base content, and this builds over time. We work closely with clients at every step along the way, so that over time you can make the data flows your own.
How BH&P does inbound marketing
The work starts in earnest with a deep dive into your “A” strengths, market challenges and buyer personas. This allows us to become experts in who the decision-makers and influencers in your world really are, where they spend their time and how they make buying decisions.
This insight, combined with research and a strong strategy, allows us to target potential buyers and convert them into qualified leads. Our team of account handlers, strategists, and creatives work tirelessly to create content that’s tailored to your target audience, delivered over multiple digital channels.
Over the years, we’ve built a deep understanding of how complex and growing businesses, consortiums and non-profits work. This allows us to create a compelling strategy that offers both quick wins and a long-term plan focused on engagement, conversion and revenue.