Complex and overwhelming doesn't begin to describe it.
Having the right financial guidance can make all the difference when starting, scaling or exiting a business. Trusted accountancy firm, Edmonds, wanted to position itself as the go-to advisor when navigating these pivotal stages.
BH&P worked closely with Edmonds to develop a strategic campaign targeting Reading and Thames Valley entrepreneurs. The goal? Generate high-quality leads by offering expert personal guidance and direct consultations at every stage of their journey.
Our multi-phase digital campaign combined targeted advertising, compelling content, and actionable resources tailored to each audience segment.
Running across LinkedIn, Facebook, and Google, the campaign:
Reached a highly targeted audience of business owners and decision-makers in London and Reading.
Delivered engaging brand ads tailored for startups, scale-ups, and exits, with clear, powerful messaging.
Encouraged downloads of free, high-value PDF guides on business growth and exit strategies.
Drove consultation bookings with Edmonds’ team, generating a pipeline of potential new clients.
Provided valuable insights into audience engagement to help refine future strategies.
The result? It’s amazing what a smart digital strategy with a personal touch can achieve! For Edmonds: a stronger brand, deeper trust, and empowered business owners ready to make informed financial decisions.
