Sip Gin. Save Rhinos.
BH&P worked closely with Pete and his partner Sarah, an experienced marketing leader with a strong track record in growing SaaS brands.
We conducted extensive research through the GWI research panel, to build a deep understanding of our audience, aligned to an in-depth competitive and market review.
This fed into the creative process - we developed a range of concepts that went into consumer testing, before finally landing on a design that went into production and underpins the new brand and messaging framework.
We produced a range of creative content for social media, email marketing, and multiple variations of logos, taglines, and packaging, as well as designing an immersive communications strategy and crowdfunding campaign.
The Result.
A compelling brand that has underpinned an event strategy designed to build awareness as well as generating immediate sales revenue for year 1, a successful website launch, launching an African Rum, and agreeing the go-to-market strategy for the year ahead.
Pivotal will be a new partnership with Oakman Inns, alongside a number of other exciting on-and off-trade discussions to drive revenue for year 2.
By starting lean the brand has created strong foundations in the first year, donating £3663 in cash and product to our cause!!
That's almost R90,000 and almost enough to look after a rhino calf for a year! We're excited to see what's next, and proud to have played such a key role at the early stages in the brand's journey.
