Venture Marketing | Creative Marketing in Reading

BH&P are Impact Thinkers

We work with organisations that want to make a difference through their work - in people, data, energy, finance and technology.

Like venture capitalists, we understand that the world is a complicated place, full of uncertainty. You have to invest in many things before you land on the one that works.

It's why so much marketing is not fit for purpose:

01\ Based on a “one size fits all” formula.

02\ Following an agency’s “secret sauce” rather than based on the client’s unique needs designed to drive maximum revenue for the agency - not results for the client.

03\ Way too tactical - lacking a compelling creative idea to underpin the work.

04\ Based on assumptions that are narrow, out-of-date, or quite simply wrong.

We do things differently.

A Three-Part Model

Venture marketing works on three core principles:

PART ONE\ Test, Fail, Learn Methodology

We literally set you (and all our clients) up to fail.

We understand that buyers come to every decision with biases and baggage – and until we get under their skin, understand how they tick, we won’t be able to move the dial in terms of performance.

Cool tech is at our fingertips to help us do this.

We use all the digital tricks and tools in our armoury to measure and refine what we do.

The irony? Those who set out to fail, rarely do.

PART TWO\ Creative and Content Are King

Not scraped, plagiarised content designed to move you up the Google rankings.

Original thinking, journalistic research, big ideas.

PART THREE\ Skin in the Game

Our venture marketing escalator works on a simple principle.

When our clients are “all in”, then so are we.

We’ll forfeit up to 25% of our agency fees, in return for a share of incremental revenue.

We’ve built an escalator to ensure we’re incentivised to help you succeed.

10 steps to change your marketing. Forever.

We literally set you (and all our clients) up to fail...

The irony? Those who set out to fail, rarely do.

We have developed a step by step plan to build a great 100 day venture marketing plan for a roadmap to success.

What are you waiting for?

Work That Makes a Difference

We use impactful content to make people think, feel and do something new.

From videos to downloadable's, podcasts to brand ads, case studies, new websites, blogs, sales enablement and pivot decks.

We build out the content needed to bring your proposition to life.